Scroll 01 - sealed
Flavor starts sealed.
A single pack holds the frame. No flavor wall, no extra boxes, no confusion.
One-flavor animation test
THE
CHOP
One flavor. One motion. Box opens, tube lifts, capsule placement stays readable, and the burst moment gets the focus.
Scroll 02 - reveal
The box opens clean.
Motion shows the product first: paper tubes, capsule idea, one focused flavor profile.
Scroll 03 - tube
The tube becomes hero.
Camera leaves room for copy while the tube carries the placement story.
Scroll 04 - burst
One squeeze. Visible payoff.
Capsule effect reads as a controlled burst, not coating or sprayed paper.
capsule burst